This May Be the Best Time To Buy a Brand-New Home

If you’ve been waiting for the perfect combination of choice, value, and incentives in new construction, that moment may finally be here. Today’s market is offering buyers something they haven’t seen much of lately: the chance to get the home they want and a deal that fits their budget. With more brand-new options hitting the market and builders offering attractive perks, buyers are in a stronger position than expected this season.

Here’s what’s driving this unique opportunity—and why working with a local agent could help you make the most of it.

1. More New Homes Are Available—But Not for Long

Currently, there’s a wider variety of new construction homes than usual, giving buyers:

-> Access to innovative communities

-> Move-in-ready properties

-> Flexible floor plans

-> Modern features and upgraded designs

But this increased inventory may not last. Data from Zonda shows that while it seems like new homes are everywhere, builders have been slowing down new starts over the past few years. This slight pullback prevents national overbuilding but also signals that today’s selection may be the largest window of options for some time.

According to Redfin, roughly 1 in 3 homes (27%) currently on the market are new builds—a figure higher than average, but the lowest share in four years. The takeaway? If you want the most choices, now is the time to explore.

Why the slowdown? Builders are focusing on selling the inventory they already have rather than starting new projects, which leads us to the next advantage.

2. Builder Incentives Are at Record Levels

To keep homes moving, builders are offering incentives rarely seen in recent years. These perks can make new construction more affordable and appealing, including:

-> Price Reductions: Many builders are dropping prices to attract buyers.

-> Closing Cost Assistance: Builders are covering thousands in fees to lower upfront expenses.

-> Upgrades at No Extra Cost: Premium finishes, appliance packages, and designer touches included.

-> Mortgage Rate Buydowns: Builders pay to reduce your mortgage rate, lowering monthly payments.

These incentives aren’t rare. The National Association of Homebuilders reports that 65% of builders are offering some type of incentive, and in November, 41% reported cutting prices, marking a record high in the post-COVID era.

Typically, these perks become more common in early spring as demand rises. By acting now, buyers can access better selection and more savings before competition heats up. With the right agent guiding negotiations, it’s possible to secure deals that haven’t been seen in years.

Bottom Line

Right now, buyers have an unusually strong advantage: more inventory, generous incentives, and the chance to land a brand-new home at a better value. Partnering with a local agent—not the builder’s representative—can make navigating offers and incentives much easier.

If the idea of owning a brand-new home for less than you expected sounds appealing, this could be the perfect time to explore your options.

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2514 S. Hacienda Blvd. Ste. A

Hacienda Heights, Ca 91745

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Anthony Solomon