Wondering what the biggest regret is for homeowners who sell without an agent? It’s often that they didn’t set the right price for their home in today’s market.

According to recent data from the National Association of Realtors (NAR), many homeowners who sold without an agent found pricing their home accurately to be the toughest part of the process.

Top 5 Challenges for Sellers Without an Agent:

-> Determining the right price

-> Preparing the home or making necessary repairs

-> Selling within the desired time frame

-> Handling all the legal paperwork

-> Finding the time to manage the entire sale process

This is understandable. Pricing your home isn’t as simple as relying on an online estimate or using a neighbor’s old listing as a reference. It requires a thorough understanding of:

-> What buyers are willing to pay right now

-> The level of competition in your market

-> The actual sale prices of comparable homes nearby

-> The attractiveness of your neighborhood or location

-> The condition of your property

Without this context, it's easy to miss the mark—especially now when buyers have more options and can afford to be selective. And in today’s market, that mistake can be costly.

Overpricing Is a Bigger Issue Than It Seems – It Can Snowball

Your listing price sets the tone for a buyer’s first impression. If it’s too high, it can trigger a chain reaction.

When buyers perceive the price as too steep, they’ll look elsewhere. This results in fewer showings, fewer offers, and often, a price reduction in an attempt to regain interest.

This is a common scenario for homes sold without an agent. According to the same NAR report, 59% of homes sold without an agent had to lower their asking price at least once (see the orange section in the graph below).